What is klaviyo flows?
Klaviyo Flows are automated sequences created within Klaviyo, the email marketing platform that allows businesses to send targeted and personal messages to customers when certain triggers and actions take place. These flows help businesses target customers during timely stages throughout the journey, improving conversion rates all while building long-lasting relationships.
Triggers can be an action or event that starts a flow:
An example would be a customer signing up for a newsletter Abandoning a shopping cart. Post-Purchase Follow-Up. Win-Back Campaigns. - Segmentation:
- A/B Testing:
You can experiment with various messages, subject lines, or timing in flows to improve results.
Integration:For example, Klaviyo flows can be linked up with your eCommerce platform (such as Shopify),
Magento, and WooCommerce to monitor client actions & also synchronize the corresponding information available. Magento and WooCommerce for tracing user activities and synchronizing the information.
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