What is ZoomInfo?

ZoomInfo is a powerful tool for identifying and generating leads. Here's a basic guide on how to use it: 

 

How to find lead from ZoomInfo?

1. Create an Account:

• Visit ZoomInfo's website and sign up for an account. They offer various subscription plans to suit different needs.  

2. Define Your Ideal Customer Profile (ICP):

• Clearly outline the characteristics of your ideal customer, including:

• Industry: What industries do they operate in?

• Company size: What is their revenue range or number of employees?

• Location: Where are they based?

• Job titles: What are the relevant decision-maker roles?

• Technology usage: What tools or software do they use?

3. Utilize
ZoomInfo's Search Function:

• Company name

• Industry

• Location

• Company size

• Technology usage

• Job titles

• Recent funding rounds

• Contact information (e.g., email addresses, phone numbers)  

4. Refine Your Search:

• Company revenue

• Number of employees

• Recent news

• Social media activity

• Website traffic

5. Identify Potential Leads:

• Company fit: Does the company's industry, size, and location match your target market?

• Decision-maker availability: Are there relevant decision-makers listed with contact information?

• Recent activity: Has the company recently made any announcements or changes that might indicate a need for your product or service?

7. Export Leads:

• Once you've identified potential leads, export their information to your CRM or marketing automation platform for further nurturing and follow-up.

  

1. HubSpot and ZoomInfo: Meet Your Revenue Gas Pedal - Blue Frog Marketing

Remember: Consistent use and refinement of your search criteria will help you identify high-quality leads that are more likely to convert.

Would you like to know more about specific features or best practices for using ZoomInfo?

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